::Stars Shine at Launch of Swarovski CRYSTALLIZED Concept Store
Chloe Sevigny, Lucy Liu, and Evan Rachel Wood joined up with Blake Lively as she hosted the opening of the Swarovski CRYSTALLIZED Concept Store on Thursday, June 25, in New York.
Lively unveiled the special edition Swarovski crystal necklace for the launch of the flagship store, where all proceeds benefited charity:water, a non-profit that supplies drinking water projects in developing countries, that partnered the event. “The availability of clean water is such an important issue and it is wonderful to be involved in a project that is striving to make this basic resource available to all people throughout the world,” Lively said in a statement.
The first of its kind for the brand known for their crystals, the Swarovski Concept Store offers unique customizable jewelry where the customer can craft one-of-a-kind creations to taste. Giving new meaning to do-it-yourself, the store also boasts ready-to-wear collections of crystallized jewelry by cutting edge designers.
